In-company press as an instrument of PR

Irina Mikulina, the teacher of BelSU Journalism department gave a lecture and a master-class for the press offices of Gubkin “Industrial Metallurgical Holding”.

The lecture was a part of a seminar for the press offices and in-company press workers from Siberia, Central Russia and Ural. The theme of the lecture  “Organization of the relations of in-company press with media for creation of the company’s positive image” suggested not only the theoretical overview of the image creation know-hows, but also the specific recommendations.

The given forms of relations with mass-media are based on the analysis of the content of holding’s sites and printed editions.

Together, the participants developed the most rational and low-costing methods of PR for industrial establishments.

"The meeting was helpful. Many things can be applied to the work in organization of PR-events and its’ informational support", – said Olga Kononukhina, acting editor of the “Gornyak” – OAO “KMAruda”. The lecture was honored with commendation of Gubkin “Industrial Metallurgical Holding” senior management to Belgorod State University.