The research papers of future PR-specialists were praised at the national level

On the previous day and expert council of “SKFU Mediareadings” Seminar determined the winners. The first place in “Modern PR communications” went to Alina Myshlyaeva, who has presented the work “Perfume advertising: benchmarking analysis of advertising image and audience’s reaction”. The third place in this nomination went to Gelena Fedorkova with scientific work “An improvement of exhibition center’s advertising communications (the case of “Belekspozentr” Exhibition Centre)”. The winner in “Research of acute problem” nomination became the work of Irina Zamoshnikova “The building of PR strategy in physical culture and sport (the case of GTOshka project).

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It was the first such contest for young scientists from leading universities of Russian Federation and CIS: St. Petersburg State University, Ammosov North-Eastern Federal University, Siberia Federal Universiy, Eltsyn Ural Federal University, Southern Federal University etc.